The Mahesh Babu–Rajamouli collaboration Globe Tratter has emerged as a major talking point ahead of its “World Look Reveal” event scheduled on November 15 in Hyderabad. Reports indicate that local media cameras will not be allowed at the event, as streaming rights have been exclusively sold to Jio Hotstar. Organizers have confirmed that all coverage will be officially broadcast live through Hotstar, leaving traditional TV, YouTube, and web media representatives without access.
The decision has reignited discussions about Rajamouli’s engagement with Telugu media. During the release of RRR, the director had prioritized Hindi, Tamil, and international media coverage, which drew criticism from local journalists. Some media professionals now feel sidelined, stating that despite their longstanding support for Rajamouli’s films, they are being kept at a distance. Industry observers, however, note that global promotions are essential given Rajamouli’s international stature, though complete exclusion of Telugu media is viewed by some as unnecessary.
The Mahesh Babu–Rajamouli combination has already generated pan-India excitement, with the film’s first look, concept video, and title release designed to appeal to a global audience. While the event is expected to be a grand spectacle on international standards, the lack of Telugu media coverage has sparked renewed debate. Whether Rajamouli will engage more closely with local media following this event remains to be seen.