Home Sports Diageo Initiates Sale of RCB Franchise in Major IPL Ownership Shift

Diageo Initiates Sale of RCB Franchise in Major IPL Ownership Shift

by rtvenglish
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Bengaluru: In a significant development set to become one of the largest ownership transitions in Indian Premier League (IPL) history, British liquor giant Diageo has officially begun the process of selling the Royal Challengers Bangalore (RCB) franchise, which includes both the men’s and women’s teams. Diageo’s Indian subsidiary, United Spirits Limited (USL), informed the Bombay Stock Exchange (BSE) that it is conducting a strategic review of its investment in Royal Challengers Sports Private Limited (RCSPL). The company clarified that the cricket franchise business does not align with its core alcoholic beverages portfolio and aims to complete the sale process by March 31, 2026.

According to market reports, RCB’s valuation could reach up to USD 2 billion (around ₹16,800 crore), given its global fan base and association with star player Virat Kohli. Following the announcement, several corporate houses, including Serum Institute of India CEO Adar Poonawalla and the JSW Group, have shown interest in acquiring the team. Originally owned by Vijay Mallya, RCB came under Diageo’s control in 2012 after his financial setbacks. The latest move marks another major turning point in the franchise’s ownership history.

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