Amaravati: APCO has announced a 40% discount on handloom clothing ahead of the Dasara and Diwali festivals, aiming to promote traditional Telugu attire and boost handloom sales. The initiative encourages consumers to purchase handloom garments for the festive season, with discounts available at APCO’s 92 showrooms across the state as well as through online sales with home delivery.
The state government has consistently focused on developing the handloom sector since coming to power, supporting weavers through welfare schemes and organizing exhibitions at both state and national levels. By combining festival discounts with e-commerce sales, APCO aims to increase handloom usage and provide financial support to weaving families.
Handlooms Minister S. Savithri said the 40% discount will benefit both consumers and weaver households, while reinforcing the cultural significance of traditional Telugu attire during festive occasions. She encouraged citizens to wear handloom garments and celebrate Dasara and Diwali in a way that supports local artisans and preserves cultural heritage.